Insights
Thinking about platforms.
Technical deep-dives, strategy notes and lessons learned from building and operating digital platforms in the Netherlands.
EU-Sovereign AI: How We Built InnConnect Without American Clouds
Building an AI chatbot platform with RAG, knowledge base and multi-agent capabilities — fully hosted in the EU.
12 Verticals, 1 Platform: The HetPlein Architecture
How we built a multi-tenant marketplace serving 12 Dutch service industries on a single codebase — and what we learned operating it.
AI-Powered Client Acquisition: How We Built an Autonomous Sales Pipeline
We built an AI agent pipeline that discovers businesses, audits their digital presence, creates demo websites, and generates personalized outreach — automatically.
AI in Creative Production: From Brief to Campaign in Days, Not Weeks
How modern advertising agencies use AI to accelerate creative production without sacrificing quality — and why human oversight remains essential.
How AI is Reshaping Advertising Agencies in 2026
The advertising industry is being transformed by AI — from creative production to campaign optimization. Here's what it means for agencies and their clients.
The Build & Operate Manifesto
Why the traditional agency model is broken — and what replaces it when you need platforms, not projects.